Nuttify Everfresh Forest – Your online marketing solution

Why you need Nuttify Everfresh – Forest

  • The Internet gets bigger everyday.
  • 83% of Australians are online.
  • Facebook is bigger than many countries.
  • Email marketing is the most effective form of online marketing
  • Content is king

In the 21st century the Internet is your most important marketing channel. Are you taking full advantage of it?

You are not in competition for market share anymore. We live in the information economy. You are in competition for people’s attention.

If we grab someones attention and provide useful, actionable information for them, then we will carve a little place in their mind. Then we seek to make our place in the prospect’s mind more cosy and comfortable by providing a regular stream of useful actionable content that reaches them through multiple streams:

  • Email
  • Facebook
  • LinkedIn
  • Instagram
  • Twitter
  • Your blog
  • Testimonial strategy
  • Landing Page strategy
  • Offline integration

Keeping top of mind means producing and aggregating Champion Content

What we do for you

Your Nuttify Everfresh Action Plan is built around you and your business goals.

Taking a data driven, user focussed approach we build rolling 90 day plans that seek to aggregate content from authoritative voices in your field and present them through your social media channels.

How do we do it?

Define & plan

We run a workshop with you to define your online brand. In this workshop we define your:

  • Vision – where do you want your business to be in 12 months, 3 years, 5 y
  • Voice
  • Topics
  • Feeds

Aggregate & create

Then we find authorities in your niche who are publishing great content across social media channels. We then follow them, like them and begin sharing and re-posting their content through your social media accounts.

This is combined with an original content strategy where we develop blog posts, case studies of clients, and other content that can be published on your blog and easily shared through social media.

Measure, review, adjust, repeat

As we follow through with regular posting and sharing of content we keep an eye on the statistics that matter – the engagement of your followers, and we test strategies to grow your follower numbers and their engagement.

90 day rolling plans

We do all of this in rolling 90 day blocks, where we plan out the topics, issues & strategies that we will implement. 

Everfresh action timeline example

This timeline is a template for a customised action plan for your business. These tasks, and their timing are flexible and we manage them on an ongoing basis, in response to the success that you are achieving

1st 90 day plan

Month 1

  • Define online brand – Vision, Voice, Topics & Feeds
  • Action planning session – Goals, strategies and expectations + first 90 day action plan
  • Setup project management in Basecamp
  • Establish social media accounts and profiles
  • Set KPIs – targets for likes, follows and interactions
  • Research feeds for inclusion in authority stream – provide report
  • Create website maintenance plan
  • Setup google Analytics
  • SEO keyword review & content updates

Month 2

  • Monthly report on progress against action plan and KPIs
  • Blog setup
  • Begin authority content feed to blog
  • Mailchimp setup – lists, templates, campaigns
  • Begin social media feed with Buffer
  • Reach out to authorities in your industry and ask to republish their blog posts to your blog
  • Make website tweaks needed to build a strong base for success
  • SEO keyword review & content updates

Month 3

  • Launch RSS email campaign – which sends you blog posts to your email list
  • Start competitions to grow your email list
  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • SEO keyword review & content updates

2nd 90 day plan

Month 4

  • Review success of last 90 days
  • 90 day planning session & action plan
  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates

Month 5

  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates

Month 6

  • Setup “revive old posts” plugin to being cycling through your content and posting it to social media
  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates

 

3rd 90 day plan

Month 7

  • Review success of last 90 days
  • 90 day planning session & action plan
  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates
  • Begin collating blog posts  into free PDF downloads to give away for email addresses and names

Month 8

  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates

Month 9

  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates

4th 90 day plan

Month 10

  • Review success of last 90 days
  • 90 day planning session & action plan
  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates

Month 11

  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • SEO keyword review & content updates

Month 12

  • Scheduled blog posts
  • Scheduled social media posts
  • Responses to your customers and prospects via social media
  • Any seasonal promotions
  • Annual review, high fives, and celebrations
  • SEO keyword review & content updates

And then we keep on going in 90 day blocks, growing your business.

What we need to get started

  1. Agreement to proceed – 12 month minimum
  2. An email address on your domain like: nuttify@youdomain.com.au
    (we will need to reach out from your business to content authors and manage relationships with them – and it helps if it comes from your domain)
  3. Logins to your website, website hosting, domain name registrar, any social media accounts you currently have
  4. The first payment from your subscription

Are you ready to take your website to the next level? Are you ready to get a Champion Website with champion service and support?

Well, Nuttify Everfresh is for you.

Nuttify Everfresh comes in several flavours, and is a monthly ongoing service that helps you get from where you are to where you want to be.

Nuttify Everfresh plans

With Nuttify Everfresh Acorn you get:

  • Security scan
  • Plugin and theme updates to keep your website secure
  • Monthly optimisation and improvements applied to your Champion Website
  • Phone and online support during Australian Business Hours
  • Ongoing management of your Google Apps account (email and docs)
  • Weekly reports on your Champion Website traffic
  • Setup, manage and report on your goal completions in Google Analytics
  • Other tweaks and fixes as required

With Nuttify Everfresh Sapling you get:

  • All the benefits above PLUS
  • Ongoing on page Search Engine Optimisation, month by month
  • Keyword performance reports
  • Website uptime monitoring – checks every minute that your site is up and performing
  • We support your customers who are using your website

With Nuttify Everfresh Oak Tree you get:

  • All of the above
  • 24/7 support
  • Email marketing campaign management
  • Management of your Google Adwords campaigns
  • Ongoing landing page development
  • Management of your Facebook advertising campaigns
  • Split A/B testing on your website

With Nuttify Everfresh Forest you get

  • All of the above
  • Regular managed content to build your trust and authority online and feed to Social Media
  • Social Media management
  • Customised services to help you grow your business and spread your message.
1300 688 4391300 688 439

Contact Nuttify todayto learn how we can help you

Who can use Nuttify Everfresh?

Nuttify Everfresh can deliver outstanding value for:

  • Corporates who need ongoing support
  • Businesses wanting to improve their search visibility – and bottom lines
  • Not for profits who need help to maintain their website
  • Small businesses who need a proactive team helping them manage their website