This article will walk you through optimising the slides on your website, including how to set up a call to action button.
It is best to keep titles short and snappy to engage users.
With slides it is important to not go in too much detail, you only have a few seconds to capture the web users attention. Content should be a short and concise, enough to entice users to click the call to action and read more about what you are offering.
Calls to actions
We recommend using big call to action buttons on your slides to capture the users attention and draw them in straight away. These buttons usually take you to another page on your website where a user can engage with what you are offering.
See Creating buttons for more information.
Here are some of examples of call to actions and how they have been used on our websites.