Introduction to Google Analytics

Introduction to Google Analytics

We set up and implement a Google Analytics account on all Nuttify sites. “Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.”

Accessing your Google Analytics

Accessing your Google Analytics is easy, when we create your Google Analytics account, we add all clients E-Mail addresses to the account, that way you can easily login and access your analytics with your own email account.

  1. Visit Google Analytics
  2. At the very top right corner of the page click on the link that says “Access Analytics”
  3. It will either log you straight in to analytics (if you are already signed in with google) or give you a login prompt

You can also access Google Analytics via the Google Analyticator plugin which we install on all Nuttify websites for quick and easy google analytics integration from your wordpress dashboard.

    1. Log in to your Nuttify site
    2. From the wordpress dashboard you should see a google analytics section which will display a quick graph and some simple stats regarding the traffic on your website. For more advanced information login to google analytics from >Google Analytics

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GA Dashboard

The dashboard section gives you a nice overview of all the main statistics on your site.
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Intelligence

Intelligence creates an Alert when a metric for a segment on your site moves away from the expected range. Google Analytics has a number of automatic alerts, but also gives you the option to set up custom alerts based on your preference.
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It is very easy for you to set up your own custom alerts, by clicking new alert and following the prompts.
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Real Time

The Real Time tab on the left hand side of your google analytics account gives you access to Real Time stats on who is viewing your website RIGHT NOW, and is reported seconds after it is viewed. Real Time gives you access to:

    • The number of people on your site right now
    • Their geographic locations
    • Which device and browser they are viewing your site on
    • The keywords and sites that referred them
    • Which pages they’re viewing – If you have added new content you can see exactly which pages are getting the most hits under the “Content” section.
    • Conversions as they happen

Google Analytics for your Website: Real time stats - Nuttify Web Design and Development

Audience

The audience tab gives you an overview of traffic over a specific period of time.
From here you have access to all the statistics found on the real time tab, plus more.
From the main page you get a graph which by default indicates how many people are viewing your site on which days, allowing you to see when exactly your traffic is peaking. You also have the ability to change this graph from visits to a number of queries such as:

  • Visits
  • Pageviews
  • Unique Visits (People who have never been to your site before)
  • Pages/Visit
  • Bounce Rate
  • Avg visit duration
  • % of New visits

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Acquisition

The acquisition tab of Google Analytics can be used to compare traffic from search engines, referrals, emails, and any marketing campaigns you may have.

The overview gives you a broad view of your traffic acquisition, and percentages on the amount of people who have come from Searches, Referrals, Social Networks etc. The other sections included under this will provide you with much more specific statistics for your website.
acquisition
The Keywords section is a notable section as it gives you information on the key words used in search engines to find your site. Here’s an example of the Key Words most used to find our clients “Stock Watches” website.
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Behaviour

The Behaviour section of your Google Analytics account is focused on your sites content, performance and speed, usability and searchability.

  • Behaviour > Site Speed will give you statistics on how fast your web pages are loading for your users. This allows you to examine how quickly your pages load in different browsers, geographic areas etc.
  • Behaviour > Site Search allows you to configure your websites search function. Doing this will enable you to gain an insight into what users are searching for on your website and whether they are finding it or not. Analizing your websites search is full of information because each time a user uses the search function, they are telling you in their own words exactly what they want!
  • Behaviour > Events allows you to gain an insight on how interactive elements are working within your site, such as Flash, AJAX and other interactive web elements.

Conversions

The conversions section helps track your companies conversions, whether it be a download, registration or sales.

    • Conversions > Goals allows you to set goals for your conversions and helps you manage them more closely.
    • Conversions > eCommerce gives you an eCommerce report which shows you transaction and purchase data, and links it throughout google analytics to help give you a closer understanding of what drives your revenue.
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    • Conversions > Multi Channel Funnels section allows you to follower your users conversion paths. There interactions with your website and what lead them to a conversion.

Setting up goals ie Sales.

Setting up goals for your site is relatively easy, and is done through the backend of your account, rather than the GA Dashboard. To set up a goal follow these easy steps:

    1. From google analytics, click the admin link in the top right, choose your website, and then click on Goals in the third column.
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    2. From here, select add a goal, and follow the simple prompts to setting up your new goal.
      Google Analytics gives you a few options when setting goals up

      • Destination – Track when people reach a specific page on your site.
      • Duration – When someone spends a specific amount of time on your site or a specific page.
      • Pages per visit – How many pages visited by a user on your site
      • Event – When a user engages in a particular event, for example watches a video on your site
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