eCommerce website product data

Majority of your products specifications and data is added through the Product Data Tab set, located under the main content area when creating a product. This article will walk through the basics and different options available for your eCommerce Website.
We will go through:

  • Product Types
  • Adding prices to your products
  • Putting products on sale
  • Virtual/Downloadable Products
  • SKU – Stock Keeping Unit
  • Inventory
  • Shipping
  • Shipping classes
  • Linked Products
  • Attributes
  • Advanced
  • Variable products
  • and more.

  • Product Types

    Under the product data tab set, you will see a product type drop down. This allows you to set a certain product type for your product, from Simple, Grouped, External or Variable. This section will walk through the differences between these, so you can decide which is the best fit for your product. These descriptions of the product type can be found within the WooThemes documentation.

    • The Simple product type covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a can of drink.
    • A Grouped product is a collection of related products which can be purchased individually and can only consist of simple products. For example, a simple product for a PS3 could be a grouped product as there are 80GB, 120GB and 200GB variations of that same parent product.
    • An External or Affiliate product is one which you list and describe on your web site, but is sold elsewhere.
    • A Variable product is a product which has several different variations, each of which may have a different SKU, price, stock options etc. For example a tshirt available in several different colours and/or sizes.

    Simple Products

    Adding prices to your simple products

    If you are selling a simple product. The product type should be set to this by default, and the default tab on your Product Data tab set should display two fields; Regular Price and Sale Price.
    Enter the regular selling price for your product in the regular price field, and the other field is for putting items on sale.
    h3>Putting Products on sale

    With eCommerce, you have the ability to put products on sale. This adds some nice CSS styling that tells the user the product is actually a sale price, giving customers more incentive to buy, rather than just changing the regular price. This is done in the product data section. Enter the regular price of your item, and underneath that, enter the sale price in the sale price field. You even have the option to schedule a time period that your item goes on sale for!
    Product Data Sale - eCommerce Website

    Virtual and Downloadable Products

    When you are adding a product, eCommerce gives you the option to specify if it is a Virtual or Downloadable product. There are two check boxes under the product data box that allows you to decide this. Ticking either of these options will add several new fields to the product data area that allows you to specify download links, download limit, and download link expiry dates.

    Product Data - eCommerce Website

    Ticking the virtual product, will remove the shipping tab and options, as this means your product does not need to be shipped out. This is a useful option for products that are more like a service than a physical item.


    You will also see a field titled “SKU”. If you are unfamiliar with SKU, it stands for Stock Keeping Unit. It is a method of tracking products, and must be a unique ID that doesn’t clash with any post ID’s on your site.
    If this doesn’t really make sense to you dont worry, chances are you will not need to use this method of stock keeping on your site.


    Under the Inventory Tab, you can choose to manage stock of your item or not. Ticking this box will give you access to add the number of products you have in stock. This number will automatically be updated whenever someone purchases your item.
    You can also determine the stock status, and update here if your product is out of stock, and if you are taking back orders on the product or not.
    eCommerce Website Inventory


    Under the shipping tab, you can add details to the product such as the weight, and the dimensions for the items. Shipping classes can also be used to group similar products to the same shipping cost. We will walk you through adding shipping classes in the next section.
    Also available with WooCommerce is the Australia Post plugin, which enables you to automatically calculate shipping costs in Australia, based on the dimensions of your product.
    eCommerce Website - Shipping

    Adding Shipping Classes

    From the WordPress dashboard, navigate to Products > Shipping Classes From here you can add a shipping class which can be used to group similar products.
    eCommerce Website Shipping Classes

    Linked Products

    Under the Linked Products tab, you have the ability to link your product to others of similar type. You will see the option to add Up Sells and Cross Sells.

    Up-sells are products which you may wish to encourage users to upgrade to based on the product they are currently viewing. For example if the user is viewing the coffee product listing page, you may want to display the tea kettles on that same page as an up-sell.

    Cross-sells are products which are displayed at the cart and related to the users cart contents. As an example if the user adds a Nintendo DS to their cart, when the arrive at the cart page you may want to suggest that they also purchase spare Styluses.


    From the attributes tab, you can assign custom attributes to your product. You will see a dropdown containing global attributes, and also have the option to add new attributes. These are especially handy when creating variable products. Be sure to separate your variables by the pipe key (|)
    eCommerce Website Attributes


    Under the advanced tab, you have the ability to add a purchase note (an optional note to send the customer after purchase.), give the product a custom order page and select whether or not to enable reviews on the product page.
    Advanced - eCommerce Website

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    2 Responses to “eCommerce website product data”

    1. Jess January 24, 2014 at 8:00 am #

      Is there a way to add HH:MM (hours and minutes) to the sale schedule?
      The tab reads YY-MM-DD, is there code to add to the functions.php to have the back-end schedule read YY-MM-DD HH:MM?

      • Ajax McKerral March 4, 2014 at 10:51 am #

        Hi Jess, not that we’ve been able to find. It might be in the new Woocommerce 2, though. We’ll keep looking.

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