You’re in business because you love what you do, but you also need to make a profit. To make profits you need customers who buy your products or services. To attract customers, they need to know about your business and be persuaded to purchase your products and services. Sounds simple, doesn’t it?
Most small business owners learn the hard way that it is more complex than this. I’m here to tell you that to get the right customers you need a champion website that converts website visitors to transacting customers. Recent research shows that 81% of people perform online searches before making a purchase.
More importantly your website must solve your customers needs right now. And must speak directly to them, engage with them and make them want to take an action that results in them either becoming a lead, or purchasing something from you. When you get this right, you open up a whole new revenue stream and your profits will grow as a result.