Champion SEO for CEOs: Definitions

Champion SEO for CEOs: Definitions

There are a lot of SEO tasks and tricks that you can do yourself to save time and money.

If you’re anything like me you get calls from SEO people and marketing companies all the time offering their services to help you improve your search engine optimisation.

As a small business owner who has invested in building a website, you want to get results from it. Now, to do just that, you must take the next step, and ensure that your website is a champion.

All this can be very overwhelming, especially if you’re not familiar with how websites, eCommerce and optimisation works. To relieve your worries, let’s establish a basic understanding of some important terms and concepts.

In the following section, we will cover the basics. I’ll discuss some terms and then int he next blog post, I’ll walk you through a few simple steps you can do on your Champion WordPress website  to improve visibility in search.


SEO – Search Engine Optimisation.

All SEO really is, is making it easier for you to be found on search engines.
People are searching on Google every second of everyday looking for  solutions to their problems. Now Google’s job is to deliver the most relevant results to an individual at a specific time and in a specific place.

So, if each post and page on your website is designed to  deliver high quality and high value content, that is specific to people in particular times and places, then Google will reward you by ranking your page up higher in the search results.

That’s how search engine optimisation works.

Note that optimisation can be done both on-page and off-page.

On-page Search Engine Optimisation

This is where you adjust and  edit your content on the page so that it will be indexed properly and appear better in search results. We’ll talk about that a little bit more in a moment.

Off-page Search Engine Optimisation

Off-page optimisation is when you get links from relevant websites back to your website. That’s all off-page SEO is, its building links from sites that have high trust scores or page rank. Although the “Pagerank” rating is not as relevant as it used to be in Google and hardly an impressive rating.
Say for example you have 1,000 links from poor quality spammy sites versus one link from Business Review Weekly (BRW). The BRW link is going to give you a better quality reference to boost your SEO score than over a thousand from spammy sites.

Spammy Link

Let’s have a little bit of history. Some years ago, Google used the number of links to your website as a major factor in  ranking search results.

So, what happened was that people tried to use Google’s algorithms to their advantage by  setting up blogging networks, spamming sites, blog posts and comments with garbage just to include a link back to their website.

Three or four years ago, Google did the Penguin, Hummingbird and Panda releases, to improve the quality of search result and links. (I guess you can say Google is willing build a zoo to keep the SEO jungle free from spammy links and useless content.)

Simple rule of thumb when it comes to links, choose quality over quantity. The goal is to get your website on page 1 not on page 30 or worse, get banned.


Value is related to quality and value is what we are always trying to give to our customers and prospects which are our website users.

We offer high value products and services and guarantee quality to customers and prospects visiting our websites.

Matt Cutts, Head of Search in Google, has been saying for years and years that they will reward websites and pages that give high value content to their visitors. To reap the benefits of this reward, think of your job as being extremely descriptive, helpful and offer useful information about your products and services that people will appreciate.

Keep in mind that Google is trying to imitate people. So I’m sure one day Google will become sentient but for the moment, the Google algorithm is  still a computer program and they are doing their best to mimic how a person gets value off a web page.

Meta Title

This is the title of the page that appears in Google’s search results, hence you need to put your target keywords here.

Meta Description

This is a short snippet of about 70 words that appears under the meta-title in the search result. I recommend having your keywords and phone number in the meta description and a call to action after making a short description of what the page is about.

Google Search Console

Formerly, the Google Webmaster. This is a tool where Google give you information about how you’re appearing in search, the importance of SERP words on your website and allows you to compare search performance over different date ranges; see how many times you appeared in search results for keywords; what the clickthrough rates has been. It also integrates with your Google Analytics account so you can get more information about the traffic. So you need your Google Webmaster account set up and linked to your website and you can also link to Google Analytics.

Now, this is basically what SEO companies do for you: they look at the Search Console and they look at the performance. They go in make some changes and updates to help your website rank higher in search result pages.

In our next article we’ll go into more details about how to do SEO for your Champion Website.

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