Using Buffer to simplify your social media

Using Buffer to simplify your social media

Buffer is a social media content management tool.

Ironically, I didn’t learn about it online. I went to an event where the three speakers spoke about Buffer in an extremely positive light.

I can now confirm that Buffer is an awesome tool that helps you manage your social media content. This is the gist of what the speakers said:

In ten minutes in the morning I can have my social media accounts topped up with content for the entire day.

That’s pretty awesome.

Not the only one

Of course Buffer is not the first social media content management tool on the block. Hoot Suite was one of the first around. I have almost signed up to Hoot Suite about three times, but the perceived pain of having to set it all up has stopped me.

This is why I love Buffer. There’s no pain in getting it setup. They also suggest content for you, and have two great apps, Buffer and Daily that help you manage content on the go.

There is also a Chrome extension that enables you to quickly and easily buffer content on the web, or through Facebook, or Twitter in your web browser.

So how does it work?

  1. Sign up to Buffer
  2. Link your Social Media accounts
  3. Setup schedules for posting to each account
  4. Start buffering content

Easy.

Buffering in Google Chrome

In Google Chrome (with the Buffer extension installed)  it is easy to share from any website:

  1. Click the Buffer icon next to the address bar
    buffer-extension-chrome-champion-website
  2. Choose your social properties to share to
  3. Customise your message
    share-dialogue-buffer-extension-chrome-champion-website
  4. Click “Add to queue”

What’s the effect of regular posting on my social media accounts?

Well, the Aikido dojo that I run, and teach at, has experienced a 47.6% jump in page likes since starting Buffering content at the end of March 2015. Page likes have gone from 82 to 121 in 8 weeks. Which is great for the Aikido Maai page.

Total reach for the page has also increased from 22 (last quarter) to 74 (this quarter). That an improvement of over 300%!

fb-page-likes-buffer

Total reach improvement-Aikido-Maai

Granted that the numbers for this page are coming from a low starting point. But, I would say that that these are pretty impressive results that can be built upon and improved with dedication and focus over the next quarter.

Buffer has made my life easier

In conclusion, I have to say that Buffer has definitely improved my productivity by making it easy to batch the majority of my social media content sharing, as well as making it easy to add to the buffer on the fly as articles pique my interest.

My rating for Buffer (out of 5 stars):

Ease of use
(5 stars)
Enjoyment while using
(5 stars)
Effectiveness
(5 stars)
Efficiency
(5 stars)

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4 Responses to “Using Buffer to simplify your social media”

  1. Leisa Molloy May 14, 2015 at 11:48 am #

    Thanks Ajax – what I enjoy about this post is that you’ve shown how easy it is to use Buffer. Signing up to Buffer or something similar has been on my ‘To Do’ list for a while, but it all seemed too complicated (until now!).

    I’ve actually noticed your regular updates on Facebook and LinkedIn, as much of the content has been interesting and relevant to me as a business psychologist. Thanks again for the helpful post!

    • Ajax McKerral May 15, 2015 at 1:10 pm #

      Hi Leisa,

      I’m glad that the content that I have been posting has been useful to you. And I’ve noticed your comments on some of the posts on LinkedIn. I aim to share content that I think would be useful for small business owners like myself. Usually an intersection of technology and business, although I do find articles that talk about motivation and goal setting interesting as well.

  2. Big May 15, 2015 at 8:24 am #

    Hi AJ,
    Great article, thanks. Just what I needed. I had it on my list to look into content management platforms. Now I have read about Buffer, signed up, and have begun using it, all on my tram ride to work.
    Your pearls of wisdom are much appreciated.
    Cheers
    Betty

    • Ajax McKerral May 15, 2015 at 1:08 pm #

      I’m glad it was helpful, Betty.