Why website usability matters

Why website usability matters

We often talk about people who use our websites as “users”. It pays to be user focussed because the easier you make it for people to use your website, the more likely they are to stay on your website. The longer they stay, the higher the chance that you can convert them into a transacting […]

How to plan your champion website

How to plan your champion website

You can only rely upon your web developer so much. When it comes to getting a champion website built – to begin with the ball is firmly in your court. Knowing what you want will make it easier for you to get it. So start planning today. This post is written to help you know […]

Your website should help grow your profits

Your website should help grow your profits

You’re in business because you love what you do, but you also need to make a profit. To make profits you need customers who buy your products or services. To attract customers, they need to know about your business and be persuaded to purchase your products and services. Sounds simple, doesn’t it? Most small business […]

Why you need a champion website

Why you need a champion website

Why have a website? You might as well say – why advertise? All businesses need customers who pay for their products or services. To attract these customers we need to reach them and sell to them. 39% of the global population is online. In Australia almost 83% of the population is online. Your customers are […]

Website speed – why it matters

Website speed – why it matters

We’ve just been moving a client’s site from one hosting provider into the Nuttify Cloud. They were unhappy with their existing hosting. While doing this job I could see why they might be less than happy. Page load times on the old server were poor. Let me illustrate my point. The Other Server Nuttify Cloud […]

Engagement Online

Engagement Online

I recently delivered a talk to The Executive Connection about online engagement. The talk focussed on how people use and read websites and how to best optimise your website to create a better user experience.