The Nuttify Work Recipe

End User Focus

Our clients are our end users. They are the most important part of our network. Without our customers we have no business.

We think of our customers’ end users. They use our web sites to be served by our clients. What does the end user want? How can we give it to them? How can we improve their experience? How can we attract the end users to our client’s online presence.

We think of our customers’ needs first, and balance our needs against them.

User Experience

We strive for a frictionless and elegant user experience (UX) for clients and end users. User experience extends beyond a person, or a piece of code, or a cool widget.

A superb user experience is a work of art and beauty.


We investigate new approaches and technologies. Not just because its fun, but because we are a tech company and we need to be on the leading edge of emerging technology. We value innovation in code, in business process, in marketing, in gadgets and the possibilities that they offer.

We demonstrate and foster innovative thinking and approaches to every aspect of our work.

The Uncarved Block

We approach our work with a humble attitude. By cultivating a beginners mind, we open ourselves to the possibility of growing and learning. If we think we know it all, then we close ourselves to new ideas and approaches.

We approach life with an open mind.


We believe that the whole is greater than the sum of its parts. And so we collaborate with customers, end users, colleagues, partners, and across our networks.

Collaboration allows us to achieve more and produce better results by extending our knowledge and abilities.


We strive for excellence in everything we do. We strive to create the best outcomes for our clients, the best content, best designs, the best code, the best user experience. We strive to be the best people we can be and deliver the best services. We strive for excellence for excellence’s sake.

We strive for excellence because of our passion and commitment to creating a better world.


We do what we say we will do. We do it by the time we say we are going to do it, and we do it to the highest quality that we are able. If we can’t meet our commitments we communicate this at the first possible opportunity.

We take responsibility and ownership over our work


We communicate clearly and often to our customers, our team and our end users. We produce exceptional communications in email, spoken, video, written, web based, and project management.

Too much communication is rarely enough.


We lead other businesses in our mastery of Internet technologies. We show leadership in how we build our business using search engine marketing, content marketing, social business, search engine optimisation, web design and development. We show leadership in the market and within the team. By leading, we will grow and be respected as a company that “eats its own dog food”.

All people within the organization are empowered to lead.


We take responsibility for our own actions. We put others’ needs ahead of our own, and act accordingly. We consider what the needs of our clients and our teammates are before acting. If we make mistakes we own up and claim them, and seek to find solutions to them.

We don’t make excuses, we deliver results.

Flexible Work Arrangements

Nuttify believes in recruiting the right people for the job. When the right people are employed and empowered to do their jobs they hardly need to be managed. You are already managing yourself. That’s why we believe in flexible working conditions.

Work in the office, work from home, work on the road. With aspirations to become a global company we find ways to communicate, manage and interact with colleagues and clients regardless of where they are.

Today’s connected world and portable devices allow us to work where and when we like. We believe in working with people who are passionate about creating a better world.

When we find the right people, we let them do their jobs.

Work Life Balance

We maintain a healthy work/life balance so that we can be the best people we can be. To excel at our work, we need downtime. To truly achieve the best, we need to take a break.

To do this we need some perspective. Perspective is gained by taking time out. Some of our most innovative ideas come when doing things other than work. We plan projects in a realistic timeframe that are achievable to deliver, and communicate this clearly to clients.

We need downtime to let our subconscious mind come up with elegant solutions to difficult problems.


We are all part of a community. Nuttify believes in giving back to the community. This is why we take on charitable work, by servicing not-for-profit organisations that are seeking to make a difference in the world.

All Nuttify staff are empowered to choose a charity to provide pro-bono work.

More about Nuttify

Nuttify: Vision and Mission

About Ajax McKerral